How to Boost Your Business in A Digital Environment

Digital Environment

Now more than ever, businesses need to explore how to best serve their customers in the digital marketplace. That means finding ways to stay relevant and keep their audiences engaged. A professional development webinar series from the National Kitchen & Bath Association shows businesses how to develop and maintain a strong online presence.

The National Kitchen & Bath Association (NKBA) is a non-profit trade group for the kitchen and bath industry.

The series opens with Jim Nowakowski, a marketing and marketing communications specialist with more than 20 years of experience, notably in the manufacturing and publishing industries. Mr. Nowakowski brings his considerable expertise in communications and business-to-business advertising purchasing patterns to the webinars. The series kicked off on January 10 with “Staying in Front of Your Customers in a Digital Environment.”

Positive feedback from attendees emphasized Mr. Nowakowski’s enthusiasm and business acumen, with comments about his material and delivery such as, “his examples were detailed and easy to understand, with stories that made a point,” and “he was the best presenter I have seen in a while, very engaging and entertaining.”

“It’s always an honor to present my business topics to designers, showroom consultants, architects and manufacturers,” Nowakowski said after the presentation.

“When I received the feedback, I was thrilled that the audience walked away with knowledge they can use,” he adds.

The webinar focuses on providing the audience with information on digital disruption in the marketplace and what strategic tools can keep a business relevant and valuable in servicing customers.
For example, participants learn how value comes from differentiation, and the importance of what makes a business unique.

“What do you do that your competitor doesn’t do? What does your competitor do that you don’t?” Mr. Nowakowski asks.

Mr. Nowakowski also emphasizes how business basics never change, even in the age of disruption, and reviews tactics on how to stay in front of customers in a digital environment that includes using advertising, phone surveys, and quality service.
The full presentation of Staying in Front of Your Customers in Digital Environment is available http://intrln.com/front.

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Three Ways to Stay Connected to Your Senior Loved Ones While Social Distancing

After more than 45 days in lockdown, it’s no surprise that many people are going a tad stir-crazy. But it’s far worse for seniors: Not only have visits from their kids and grandkids been suspended, but there’s the extra stress that comes with the nagging suspicion that they’ll be advised to remain on lockdown long after younger people begin trickling back to work and the world starts opening up again.

In fact, the AARP Foundation has even come up with this dire comparison: Prolonged social isolation, for those aged 50 and older, “is the health equivalent of smoking 15 cigarettes a day.” Fortuitously, some of the niftiest technology offers solutions both to keep us connected and protect against some of the miscreants taking advantage of the situation.

• Health Checks. If you are worried that all of the anxiety is harming your loved ones’ overall well-being, the machine-learning algorithms that analyze activity data as part of Alarm.com’s Wellness solution can provide you with the very details you’ve suddenly found yourself obsessing about.

Did they open their medicine cabinet when they should, to take their prescription? Have their sleeping, eating, and (yes) bathroom patterns changed? Are they up and about during the day?

All that and more is done by connecting their home to yours via smart-home technology, with real-time smartphone alerts to let you know if something’s amiss.

“You don’t even know it’s there, but it’s here to protect you and let someone know if something does go wrong,” says Margarete Pullen of Dallas, Texas, whose son had the system installed by an authorized service provider for her and her husband along with a Wellcam video camera with two-way voice capability.

• Movie meet-ups. Most of us are just trying to find novel ways to cope with a situation that Nicholas Christakis, a social scientist and physician at Yale University, told Science magazine “calls on us to suppress our profoundly human and evolutionary hard-wired impulses for connection.”

Google’s new Netflix Party extension lets friends and family watch – and video-chat their way through – a movie together on their computers. You’ll need a NetFlix subscription, but then you’re free to debate if the Tiger King is worth all the hype and whether Carol Baskin really did kill her husband. Plus, unlike in real theaters, not many people (if any) are physically there to complain if you’re making too much noise eating popcorn.

• Apps! Apps! Apps! No NetFlix subscription? With apps such as FaceTime, Skype, Houseparty and Zoom comes more proof that social distancing needn’t mean social disconnecting. Mass virtual dinner parties. Mass virtual “happy hours.” Mass virtual gym classes. They’ve all become quite the rage, with one Vermont couple in their eighties even touchingly using Apple’s FaceTime to see and talk to each other after the husband had to be put in a nursing home that bars visitors during the pandemic.

Want to be a hero in your neighborhood? Use an app such as Instagram to share a video of someone Alarm.com’s doorbell cameras caught swiping one of the many, many packages you’ve been having delivered.

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Treating Sun Spots Just as Important as Wrinkle Care

Girl looking into mirror

Women ages 30 and older are growing increasingly aware of new wrinkles with each passing year. Yet, evidence suggests that sun spots  may have as much of an impact on age-related appearance as wrinkles.

Nearly 63 percent of women older than age 35 experience sun or age spots, discolorations and uneven skin. The dark side? The problem reflects your apparent age — or lack of youth.

“Getting a clear, even skin tone without discoloration is just as important as wrinkle-fighting to achieving a rejuvenated, youthful appearance,” says Dr. Ellen Marmur, prominent New York City dermatologist and author of “Simple Skin Beauty.” “To some patients, it’s even more important.”

Dermatologists like Marmur call it hyperpigmentation, but its various types are commonly known as age spots, sun spots, liver spots, freckles and melasma, brown patches of skin triggered by a hormone imbalance. Age spots, sun spots and liver spots are all the same ailment — pouches of melanin where the skin pigment has overproduced and dumped uneven amounts, the majority of which are a result of sun damage.

According to Marmur, the two most used topical treatments for discoloration are hydroquinone and retinoids, which both may have irritating side effects and require a prescription. However, a new alternative, StriVectin-EV Get Even Brightening Serum, is an over-the-counter solution that’s clinically proven to work quickly minus the same risky side effects.

“StriVectin-EV Get Even products, both the serum and new Get Even Spot Repair, combine natural ingredients like willow bark, vitamin C and licorice with our unique, patented form of niacin for the most even supply of pigment, skin repair and anti-aging effects,” explains chief scientist and professor of Medicinal Chemistry Myron Jacobson. “Studies reveal 85 percent of women see reduced sun spots and more even skin color after eight weeks of use.”

But to treat the long-term problem, sufferers of dark spots should also heed the following sun-related advice:
•    Wear sunscreen year-round with an SPF of 30.
•    For prolonged sun exposure, get a wide-brimmed hat to wear outdoors.
•    Neutralize stubborn spots with peach-toned concealer while using StriVectin-EV Get Even products to slow down melanin production.
•    Beware of products that bleach skin, as this can cause white spots, another form of discoloration.

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Got Water? 4 Reasons to Drink More Water

Girl Drinking water

We all know water is good for us and that we should probably drink more of it. So why, then, do Americans find it so difficult to sip from what is arguably the fountain of youth?

Answers vary, but the fact is, one in 10 Americans drinks zero cups of water per day, according to a study by Dr. Alyson Goodman, a medical epidemiologist for the Centers for Disease Control and Prevention. Zero. She suspects that those who don’t drink any water (or very little) are getting it from other sources such as food and coffee, but warns this may not be enough.

“Many health risks decrease when you drink plain water,” says Goodman. Which is why, she says, the results are “mindboggling.”

Robert Eakle, CEO of Alkame Water, agrees. “Without water, no living thing can survive,” he says. “It affects every area of our life and is an essential part to maintaining proper health.”
However, not all waters are created equal. Enhanced waters, like Alkame Water, provide the body with more health benefits than regular water. Just take a look at how it can help:

1.   It balances body fluids. Your body is composed of about 60 percent water and performs vital functions such as protecting your organs and tissues, regulating your body temperature and carrying nutrients and oxygen to your cells—essentially it keeps your body running like a well-oiled machine.

2.   It keeps skin looking healthy. Water moisturizes your skin and functions as a protective barrier to prevent excess fluid loss (think free anti-aging cream). In addition, it can keep your skin fresh and smooth.

3.   It boosts the immune system. Those who guzzle water are at a lower risk of getting sick. This crystal-clear concoction helps fight against flu, cancer and other ailments—especially if your water has mild alkaline properties, such as those found in Alkame Water. Including ionized water in your daily intake can give your immune system a boost through added antioxidants, improve aerobic capacity, enhance energy levels and through a patented technology that alters the molecular structure of water, hydrate your body more fully.

4.   It can help control calories. While drinking water may not be a weight-loss strategy, per se, substituting it for higher-calorie or sugar-filled beverages can help by removing by products of fat, filling you up so you’re not noshing, acts as a natural appetite suppressant and raises your metabolism.

Alkame Water, Inc., is a wholly owned subsidiary of Alkame Holdings, Inc. (OTCQB: ALKM). For more information about Alkame Water and its health benefits, visit www.alkamewater.com.

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Best Photos about International Women's day

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