Treating Sun Spots Just as Important as Wrinkle Care

Girl looking into mirror

Women ages 30 and older are growing increasingly aware of new wrinkles with each passing year. Yet, evidence suggests that sun spots  may have as much of an impact on age-related appearance as wrinkles.

Nearly 63 percent of women older than age 35 experience sun or age spots, discolorations and uneven skin. The dark side? The problem reflects your apparent age — or lack of youth.

“Getting a clear, even skin tone without discoloration is just as important as wrinkle-fighting to achieving a rejuvenated, youthful appearance,” says Dr. Ellen Marmur, prominent New York City dermatologist and author of “Simple Skin Beauty.” “To some patients, it’s even more important.”

Dermatologists like Marmur call it hyperpigmentation, but its various types are commonly known as age spots, sun spots, liver spots, freckles and melasma, brown patches of skin triggered by a hormone imbalance. Age spots, sun spots and liver spots are all the same ailment — pouches of melanin where the skin pigment has overproduced and dumped uneven amounts, the majority of which are a result of sun damage.

According to Marmur, the two most used topical treatments for discoloration are hydroquinone and retinoids, which both may have irritating side effects and require a prescription. However, a new alternative, StriVectin-EV Get Even Brightening Serum, is an over-the-counter solution that’s clinically proven to work quickly minus the same risky side effects.

“StriVectin-EV Get Even products, both the serum and new Get Even Spot Repair, combine natural ingredients like willow bark, vitamin C and licorice with our unique, patented form of niacin for the most even supply of pigment, skin repair and anti-aging effects,” explains chief scientist and professor of Medicinal Chemistry Myron Jacobson. “Studies reveal 85 percent of women see reduced sun spots and more even skin color after eight weeks of use.”

But to treat the long-term problem, sufferers of dark spots should also heed the following sun-related advice:
•    Wear sunscreen year-round with an SPF of 30.
•    For prolonged sun exposure, get a wide-brimmed hat to wear outdoors.
•    Neutralize stubborn spots with peach-toned concealer while using StriVectin-EV Get Even products to slow down melanin production.
•    Beware of products that bleach skin, as this can cause white spots, another form of discoloration.

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Got Water? 4 Reasons to Drink More Water

Girl Drinking water

We all know water is good for us and that we should probably drink more of it. So why, then, do Americans find it so difficult to sip from what is arguably the fountain of youth?

Answers vary, but the fact is, one in 10 Americans drinks zero cups of water per day, according to a study by Dr. Alyson Goodman, a medical epidemiologist for the Centers for Disease Control and Prevention. Zero. She suspects that those who don’t drink any water (or very little) are getting it from other sources such as food and coffee, but warns this may not be enough.

“Many health risks decrease when you drink plain water,” says Goodman. Which is why, she says, the results are “mindboggling.”

Robert Eakle, CEO of Alkame Water, agrees. “Without water, no living thing can survive,” he says. “It affects every area of our life and is an essential part to maintaining proper health.”
However, not all waters are created equal. Enhanced waters, like Alkame Water, provide the body with more health benefits than regular water. Just take a look at how it can help:

1.   It balances body fluids. Your body is composed of about 60 percent water and performs vital functions such as protecting your organs and tissues, regulating your body temperature and carrying nutrients and oxygen to your cells—essentially it keeps your body running like a well-oiled machine.

2.   It keeps skin looking healthy. Water moisturizes your skin and functions as a protective barrier to prevent excess fluid loss (think free anti-aging cream). In addition, it can keep your skin fresh and smooth.

3.   It boosts the immune system. Those who guzzle water are at a lower risk of getting sick. This crystal-clear concoction helps fight against flu, cancer and other ailments—especially if your water has mild alkaline properties, such as those found in Alkame Water. Including ionized water in your daily intake can give your immune system a boost through added antioxidants, improve aerobic capacity, enhance energy levels and through a patented technology that alters the molecular structure of water, hydrate your body more fully.

4.   It can help control calories. While drinking water may not be a weight-loss strategy, per se, substituting it for higher-calorie or sugar-filled beverages can help by removing by products of fat, filling you up so you’re not noshing, acts as a natural appetite suppressant and raises your metabolism.

Alkame Water, Inc., is a wholly owned subsidiary of Alkame Holdings, Inc. (OTCQB: ALKM). For more information about Alkame Water and its health benefits, visit www.alkamewater.com.

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