After teasing the smartphone a few days ago, Xolo has announced that it will be launching the Black on July 10. With this smartphone, Xolo is finally trying out the online business model that has been adopted for companies like Honor, Yu and Lenovo.
Xolo highlighted in its video teaser that the Black smartphone is smudge-free and stain-free, and will come with a unique twin-camera setup. The teaser also shows off the iPhone 6-like curved sides and a SIM-card tray on the left. Last month, BGR India exclusively reported that Xolo is getting into the online-only space to take on the likes of Xiaomi, Lenovo, OnePlus and Motorola. We also reported about the dual-camera setup, and that the new smartphone will be priced under Rs 15,000.
The smartphone will be a Flipkart exclusive, and follow the online-only business model. However, it won’t be sold via flash sales, and instead will just be made available through open sale. Not much about the smartphone is known yet, except that it sports a thin profile, a glass rear panel at the back, support 4G LTE, and run on the new Hive 1.5 UI based on Android 5.1 Lollipop. The company claims to have optimized the battery and processor performance as well.
Xolo looks to drive significant chunk of revenue from online sales, and will launch a new handset every quarter under sub-brand Black. The phones will be priced between Rs 10,000 – Rs 20,000 and all of them would be 4G enabled.
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